It's like a Press Release, but better.

I’ve recently has some small involvement in the creation of a few press releases. This really is a very formal process with many rules for how they should be created. Deviate from them at your peril. See for yourself with some of the articles that have been written on the subject. All these formal rules for such a short piece of text reminded me of how we used to dissect poetry in English literature classes at school. Each rhyming couplet would be analysed in detail until it seemed that the poem lay in pieces before us ready to be discarded in favour of the next victim of the dissection process.

Anyway - it seems to me that if we are going to put all this effort into crafting a short piece of text we could at least make it rhyme or even go so far as to produce a sonnet. Perhaps instead of marketing consultants, we should engage the services of a poet. The end result would be much more pleasant to read.

In the absence of an official Cape Clear poet – I’ve put pen to paper (with a lot of help from Trish) and rewritten our recent Cape Clear 7.5 press release. You’ll have to tolerate a Limerick, as a sonnet is well beyond my poetic capabilities, but I’m sure you will find all the essential information is included:

There’s a great new product I hear,
Whose release date is drawing quite near,
If you need mediation,
or on-demand integration,
The solution is here at Cape Clear.